What matters, what doesn't - and what to do about it
“Frank is the new research agency I formed after co-founding Qualie and Heartbeat. It’s a crystallisation of all the good stuff I’ve learnt in research and strategy over the last 25 years. Its mission is to combine consumer insight with sharp marketing thinking and deliver it with clarity so it sticks.”
Rob Marjenberg, Founder - Frank Insights
Frank helps brands, government and not-for-profits see their audiences clearly. We get close to how people think, feel and respond to products, services and communications and turn that insight into practical direction for clients to take.
Our work brings together qualitative insight, quantitative data, compelling consumer video, sharp strategic thinking, and an action-oriented mindset.
We believe that honesty leads to better outcomes. We ask the right questions, listen closely and speak frankly. Our work is sharp, colourful and brings everything to a clear point.
We try to be a true partner to our clients; that means being proactive, collaborative, engaged with their business issues and add-value with thinking and ideas beyond the project at hand.
We’re an insights agency in Sydney, running projects across Australia and internationally.
What We Do
Video Surveys
The rigour of quant plus insight rich qual in one project. Debriefs with clear quant data and deep, honest & revealing consumer videos, that distill truths to their compelling essence
Focused Conversations
Group discussions and in-depth interviews, online or in person, for creative and insight development
Insight In Situ
Participant-led video ethnography, capturing shopping experiences and product use as they happen
Research Communities
Moderated online spaces for sharing experiences, completing activities and responding to ideas
Collaborative Development
Co-creation and ideation sessions with customers, stakeholders
and teams
Cultural Research
Exploring the changing language, symbols and stories that shape how people interpret products, comms
and the world around them
Our Work
We love a big idea to test, a strategy to shape, a campaign to optimise or a human truth to uncover.
We run projects for brand marketers, comms agencies and insights departments across enterprise, government, and not-for-profit clients.
Our work covers these areas:
Creative development
Brand positioning
CVP testing
Pack & logo design
NPD
Taste tests
Behavioural deep dives
Insight development
Shopper experience
Our Approach
Send us your brief, an RFQ, or a quick email and we'll develop a custom research framework in a concise proposal that best suits the objectives at hand
Develop a tailored research approach, be it discussion guide, survey, moderation videos or immersive research experience for qual or quant participants
Work with our fieldwork partners to manage all aspects of sample
and recruitment - in Australia or internationally
Run fieldwork, generally online group discussions, video surveys or particpant-led ethnographic explorations
Distill insights into a compelling story with coherent actionable recommendations and forward strategy
Deliver a tight, video rich debrief, grounded in data and insightful analysis but with a clear consumer voice driving impact and engagement with stakeholders
Work with clients to help bed down insights into
corporate practice