Sharp, colourful research
“Frank is the new research agency I formed after co-founding Qualie and Heartbeat. It’s a crystallisation of all the good stuff I’ve learnt in research and strat planning over the last 25 years. Its mission is to combine consumer insight with sharp marketing thinking and deliver it with clarity so it sticks.”
​Rob Marjenberg, Founder - Frank Insights​
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​Frank helps marketers, government and not-for-profit clients see their customers clearly. From that connections flow, communications sharpen and opportunities arise.​
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Our work brings together qualitative insight, quantitative data, compelling consumer video, sharp strategic thinking, and a practical, action-oriented mindset.
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​We believe that honesty leads to better outcomes. We ask the right questions, listen like pros and speak frankly.
We try to be a true partner to our clients; that means being proactive, collaborative, engaged with their business issues and add-value with thinking and ideas beyond the project at hand.
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We’re in Sydney, Australia and run projects globally.​​​
We are:
Fast and efficient
Rich video-based insights backed by data
Deeply curious and laser-sharp
Engaging outputs and clear direction
Energetic and enthusiastic
Our Work
We love a big idea to test, a strategy to shape, or a human truth to uncover.
We run projects for comms agencies, marketers and insights departments across government, enterprise and not-for-profit clients.
Our work covers these areas:
Creative development
Brand positioning
CVP testing
Pack & logo design
NPD
Taste tests
Behavioural deep dives
Insight development
Shopper experience
Our Approach
Respond to your brief with a custom research framework
Create a tailored research experience for qual and quant participants
Manage sample
and recruitment
Run fieldwork, generally online with moderation videos from our researchers. Some projects might call for depth interviews or group sessions instead.
​Distill insights into a coherent strategy and compelling story
Deliver a tight, video rich debrief, grounded in data but with a clear consumer voice driving impact and engagement with stakeholders
Work with clients to help bed down insights into
corporate practice